Art Direction for the Entertainment Industry
At Universal Studios Hollywood, I had the privilege of serving as the Sr. Art Director, responsible for leading their TV commercial from conceptualization to completion, alongside the Creative Director and Copywriter. This involved overseeing all aspects of production, from location scouting to color correction, and meticulously reviewing and editing every frame to ensure the highest standards of quality. I also had the exciting opportunity to work on a groundbreaking campaign to launch Universal Studios' Jurassic World New Ride. Leveraging a blend of creativity and technical expertise, we executed a series of engaging activations, including a larger-than-life dinosaur invasion that took over Los Angeles subway stations and bus wraps. Additionally, I spearheaded various campaigns to announce new park attractions, as well as created compelling artwork for Halloween Horror Nights and other promotional materials.
Universal Studios Hollywood - TV Commercial
Halloween Horror Night: Ghostbusters Maze
This artwork was designed to promote the Ghostbusters maze for Halloween Horror Nights at Universal Studios Hollywood. It was prominently featured in various media outlets, including the Forbes website.